Posts Tagged ‘global’

Dilemas sociales (que favorecen resultados no cooperativos)

Ayer os planteé hasta la cuestión de hasta qué punto y en qué medida las tecnologías distribuídas, las redes, pueden ser detonantes de cambio y cooperación. Vamos a buscar respuesta introduciendo el concepto de dilema social.

En ciencia política, dilema social es un juego, o modelo, donde los participantes favorecen un resultado socialmente subóptimo. A pesar de que uno de los resultados arroje mayores beneficios para todos los participantes, éstos toman decisiones independientes, y al hacerlo no apuestan por el resultado socialmente óptimo.

Variables estructurales que afectan negativamente la posibilidad de la acción colectiva.
Mancur Olson en La lógica de la acción colectiva (1965) muestra la probabilidad de lograr un resultado cercano al bien público disminuye al aumentar el tamaño de un grupo, y la posibilidad de resultados subóptimos, aumenta. Lograr acuerdos internos para coordinar las estrategias de grupos más grandes supone mayores costes de transacción. Olson apunta en 1965 que un gran número de participantes podía reducir la probabilidad de conseguir acciones colectivas o al menos disminuir los beneficios comunes alcanzables.

¿Cómo pueden los participantes evitar la tentación de los equilibrios subóptimos y acercarse a un resultado óptimo? En los próximos días veremos si existen variables que nos ayuden a acercarnos a resultados óptimos, a favorecer la cooperación, y qué papel desempeñan las redes y la tecnología en estas variables.

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Posted in Cambio Global, Trends No Comments »

Working on the Manifest on Networks and Global Change: Málaga, Spain, May 30th, 2012

Invited by UNIA and Carlos Montes I will be chairing the 7th Forum Knowledge for Change to be held in Málaga, Spain from May 30-31th 2012. With the participation of Jaime Rodríguez, Mariluz Congosto, Cecilia Gañán de Molina, Ricardo García Vegas, Concepción Piñeiro, Dolors Reig, and Lourdes Soria, we will be preparing a one-page manifesto: Our purpose in the 7th Forum: getting answers on how networks affect global change.

Our goal is to understand how governments, institutions and companies respond to citizens empowered by virtual tools. For example, the case of communities providing services or goods as alternatives to lack of local, regional o national government provision or market failures. We are very interested in how social networks provide channels for changes, mobilization of citizens, companies or customers, from the perspective of each participant. We are interested in cases of governments putting place new and inclusive strategies using social networks. And I myself am also interested on how the type of network mediates the kind of exchange we get –something with further applications, for instance on energy networks. We also welcome open ideas and contributions with the hashtag #redesycambio on Twitter.

A wiki on Hackpad and Twitter-labeled hashtag #redesycambio, will allow us to work collaboratively and openly in order to advance preparation for the face to face work in Malaga. Additionally the content on Twitter, labeled # redesycambio, allow us to pick up the buzz before and after the event. Beside, we kindly invite RTs.

To make possible the idea of ​​a Tweet-Manifest, proposed by Carlos Montes, and to measure the impact, we have set up a window in Storify and the experiment available here prepared Mariluz Congosto. The Mariluz experiment maps and measures the conversation emerging before and after the meeting in Málaga.

As sources to start working we are suggesting: Manuel Castells [in Spanish], James Fowler and Nicholas Christakis [English].

Together with the participants mentioned, we are informing people we consider relevant, and we welcome open participation, since we are interested in global and multifaceted perspectives: social, political, and economic perspectives. If current global challenges may find answers and positive commitments from all sources we are also committed to try to detect and map them in the 7th Forum. Please find here the official programm.

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Posted in Cambio Global, Education for the Future, Trends No Comments »

Global branding and a royal wedding

In the past two days I have been researching on the global branding strategy of the Crown in the United Kingdom and those of small firms that have sucessfully used the royal wedding as a global branding tool.
For those interested in the subject of global branding for sucessful business I have put together this seleccion of materials that I will not comment in full, but I may answer your comments to the post if interested on in depth details and analysis.
The more interesting documents I have encounter are the pictures in Flickr. Since they are crowsourced documents tagged with the words royal wedding, the results are amazing and some explamples of carefull branding may be well reported and studied here. I also founded very interesting the wide differences reporting on the wedding from different parts of the world. I checked the north of Europe, Asia and Latinamerica specially.

Besides this, I recommend you to watch the Lego iniciative, and from a comparative perspective of weddings and global impact I also recommend you this beutiful piece in the Nieuwe Kerk in Amsterdam. Princess Máxima and Prince Willem-Alexander wedding.

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Posted in Branding, Tech & Contents, Women&Men public sphere No Comments »